Global B2C Marketing Manager (Stockholm, SE)

EasyPark

What your job experience as Product Marketing Manager may look like:

We used the word ‘may’ purposefully to highlight the power and space you have to shape and drive your own job experience in EasyPark.

As a starting point, this role will provide a unique and challenging cradle-to-grave product marketing experience with team leadership responsibilities which include:

  • Developing and managing B2C marketing campaigns for all EasyPark markets in collaboration with local teams
  • Being in charge of all digital media advertising with support from in-house graphic creatives and external digital agencies
  • Monitoring and interpreting trends of real time user behavior data and identifying actions to leverage or optimize business results
  • Developing product positioning and consistent campaign messages that differentiate our products in the market
  • Executing on segment specific go-to-market plans, working with any and all required departments necessary to reach business goals
  • Reporting on website, social and campaign performance, collecting insight to help the team optimise and improve the success of future campaigns
  • Assisting with organisation of marketing events
  • Working with business development managers, account managers and creative team to prepare pitches/presentations and proposals.

KPIs (key objectives/targets as part of this role):

  • Brand awareness and brand attribute
  • Users acquisition
  • Cost per acquisition

Who are we looking for?

Personality & Attitude: it comes first than anything else

  • Being proactive is paramount to succeed in EasyPark
  • Head in the clouds feet on the ground – a strategic thinker combined with Can-Do attitude
  • Enjoying a start-up culture (even though EasyPark is no longer a start up) and thrive in a fast-paced environment
  • Caring and helpful, who can put a smile on people around
  • Reliable – Keep your word and deliver on your promise

Skills:

  • Highly analytical and ability to make sense of real time user data to derive actionable insight
  • A digital marketer with an eye for analytics and strategies with a thirst for result and a will to try new ways to succeed
  • Consumer insight & project management skill preferred
  • Fluency in English is a must
  • Native or good command of one or more of EasyPark market languages is a big plus: Scandinavian languages, Italian, German or Spanish
  • TV, content, digital and social media preferred

Required experience:

  • minimum 4 years of experience in product marketing preferred
  • 1-2 years digital marketing or PR/social media experience is a big plus
  • field sales or field sales support preferred

Starting date

  • November
  • This role is a 8 months parental leave cover position with possibility of extension.

One final thing

EasyPark expects a lot, not in the old-fashioned way, but in expecting your ideas, initiatives, hard work and commitment to contribute towards the common goals of the company. EasyPark is a driven team with big goals, so we seek individuals who are truly passionate about their work and possess the entrepreneurial spirit to overcome challenges and deliver. Being a part of the EasyPark team will, for the right person, be a fruitful and personally enhancing journey.

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