Group CRM/Marketing Coordinator BE and NL (Stockholm, SE)

Group CRM/Marketing Coordinator BE and NL (Stockholm, SE)

Group CRM/Marketing Coordinator BE and NL (Parental Cover)

EasyPark is currently looking for a driven marketer (French/Dutch Speaker) to be part of an exciting growth journey in digitalizing an industry and disrupting consumer behavior. This role will be based at our headquarters in Stockholm, where you will be part of our international marketing team.

Who Are We?

EasyPark Group is a leading digital service company focused on building the world’s most comprehensive marketplace for parking. The EasyPark app which lets drivers find and manage their parking payment (and electric vehicle charging) is the flagship product currently available in 17 European countries and Australia – and with a big ambition to grow our international footprint even further!

How Do You Fit Into the Picture?

The Group CRM marketing specialist role will have two focus areas, which are to support our CRM marketing as well as coordinating local marketing activities in Belgium and the Netherlands. This is a unique opportunity to strengthen your expertise in a specific area of marketing globally and be part of a wide range of different marketing activities locally.

In this role, you will work as an important link between the local market and the global group marketing function. The country marketing coordinator will be responsible for ensuring the global marketing strategy and communication concepts are implemented with a balance of global brand consistency and local market relevance.

Additionally, as part of this role, you will support the group marketing function for all markets as a CRM marketing specialist by having ownership of the ad-hoc communication in the organization for initiatives such as new feature launches, changes in the service and incident management communication.

Local Marketing Coordinator Responsibilities

  • Actively provide updates to ensure smooth knowledge, insight and information exchange between group marketing and country organization
  • Work in collaboration with global marketing managers in local campaign planning, execution, and evaluation
  • Quality assurance of local sales and creative materials in terms of copywriting and concept
  • Support group marketing managers in local agency briefing, management, and evaluations
  • Ownership of local App store optimization experiment design, execution, and evaluation

Global CRM Marketing Specialist Responsibilities

  • Responsible for reactive ad-hoc communication in the organization
  • Incident management communication strategy
  • Support in planning and executing various growth marketing initiatives in our owned channels, including but not limited to feature/product launches as well as up-/cross-selling.

What Does it Take to Succeed in this Role?

  • Be proactive and willing to take initiative to improve operational effectiveness
  • Enjoy working in a fast-paced environment
  • Good interpersonal skills are central to this role as you will work as a vital link between the local market and the group marketing function
  • Feel at home in an international environment and enjoy collaborating with people from various backgrounds
  • Strong analytical skills and data-driven approach to marketing
  • Excellent communication skills (written and spoken)

Requirements

  • Bachelor’s degree in marketing, business development or business administration
  • 1-2 years’ experience in marketing and/or a proven track record of driving growth
  • Strong writing and editing skills with high attention to detail
  • Previous experience of marketing analytics tools (e.g. Google Analytics) and a basic command of HTML are a plus but not required

Language Requirements

  • Excellent command of English
  • Both native levels French or Dutch is preferred but at least one is required

Note

This role is a parental leave cover (for 12 months) but it has the opportunity for continuation for a successful candidate. EasyPark is growing all the time so there is a high chance of being retained if you show your skills during the time of this contract. Hope you are up for the challenge!

One Final Thing

EasyPark expects a lot, not in the old-fashioned way, but in expecting your ideas, initiatives, hard work and commitment to contribute towards the common goals of the company. EasyPark is a driven team with big goals, so we seek individuals who are truly passionate about their work and possess the entrepreneurial spirit to overcome challenges and deliver. Being a part of the EasyPark team will, for the right person, be a fruitful and personally enhancing journey.

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