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Senior Product Marketing Manager (Austin, US)



FlashParking is a rapidly expanding innovative technology bringing the parking industry into the 21st century with cloud-based, open-API software and best-in-class security standards. We know that parking today is not just about getting cars into to the right spots: its about the newest modes of transportation; its about autonomous vehicles and electric cars; its about paying for parking from your smart device at the touch of a finger. That's why we are turning yesterdays parking garages into todays modern hubs of mobility.

Our innovative attitude and dedication to both team and customer success have taken us from a humble founding in 2011 to a massive private equity funding in early 2020. We feel honored and lucky to call Austin home. Through all this, we are excited to meet and hire talent who want to join us on this ride come learn more about us at FlashParking.com.

As the first Senior Product Marketing Manager at FlashParking, you will utilize your proven experience to help establish the role. Working closely with our Product, Sales, and Operations teams, by establishing product success in the market, you will drive customer acquisition and adoption of FlashParking products. You will know our target markets, buyers, and competition meticulously in order to develop messaging and go-to-market strategy for new launches. Youll also be the voice representing our customers across the organization - celebrating those wins and gaining more opportunities to learn across our expanding markets.

What will you get to do at Flash:

  • Drive product naming, messaging and positioning through qualitative and quantitative research
  • Manage beta and pilot programs for new product launches to assess customer adoption criteria and influence feature prioritization for launch
  • Quarterback product launches and build the go-to-market strategy to include the right mix of content and channels to drive awareness, consideration and purchase
  • Identification of KPIs for releases and product adoption
  • Develop and optimize customer personas and buyer journeys
  • Develop competitive benchmarking and content to position against other platforms
  • Partner with our sales training team on the field sales enablement plan and with the marketing communications and demand gen teams to bring product narratives to life via integrated campaigns that drive pipeline and support revenue goals
  • Compile customer testimonials and case studies for external and internal use
  • Develop internal feedback loop in partnership with Product and Engineering
  • Drive voice of customer internally and be the face of the product with customers
  • Establish product/customer panels and engagement solutions

Who are you:

  • You have a Bachelors degree in Business, Marketing, or a related field - an MBA is a plus
  • Have 7+ years experience in marketing (4+ product marketing)
  • An analytical thinker - results driven with the ability to analyze complex data (i.e. product market fit, customer insights for persona development, build business cases)
  • Experienced in applying consumer insights to inform and optimize the product experience
  • Exceptional written communication skills
  • Thrive in a fast-paced environment with a bias towards action
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
  • Experience in HubSpot, Marketo, Salesforce or similar Marketing and Sales CRM systems; strong in SQL & Excel; and an enterprise software background
  • Project management experience
  • Commitment to product success

If you are passionate about working with a strong team who is committed to accomplishing our goals, we want to hear from you!

FlashParking proudly offers a comprehensive benefits package to eligible, full-time employees. We offer a competitive PPO medical plan through a large, national carrier; dental coverage with two (2) plan options; and, company paid vision. In additional we provide basic life and AD&D as well as employer paid short-term disability. Employees can also elect to enroll in additional voluntary life insurance for themselves, their spouse and/or their child(ren); and, long term disability.

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