Genetec leads the License Plate Reading industry in providing innovative services that are transforming how Parking Enforcement, Law Enforcement and Physical security systems are used. AutoVu is the Licence Plate Recognition solution from Genetec that services those markets.
The Product Line Manager (PLM) will craft the strategy for the service to support the development, launch, and management of releases and integration to new technologies. The Product Manager will develop compelling commercial offerings and licensing options, as well as managing the service position across the market life cycle. The ideal candidate will come equipped with strategic and tactical management expertise, as well as a track record within high-growth software development environments.
Key to this role is a strong grasp of the role of product line management within a software development environment, and a demonstrated skill in managing the variety of roles and stakeholders that surround the development, marketing, sales and support of the target products and services.
The PLM will also be expected to create or adjust the marketing mix (Product, Price, Promotion, Placement), as well as influence new pricing plans for enhancements, packages, and ways for Genetec to address specific or emerging customer needs. The Product Manager will constantly collect and analyze performance data (market, financial, and operational) in order to identify new opportunities for the business. The Product Manager must also understand the pricing and feature sets of complementary products and services of Genetec and Genetec’s partners and competitors. The Product Manager, in collaboration with the Product Marketing team (PMM), will own and heavily influence the Product Strategy, the Business Case, the Product Requirements, the Launch Plan, and the Marketing and Sales Plans. The Product Manager will provide cross functional oversight as product-related projects are carried out. They will be expected to lead, coordinate, and facilitate a cross-functional product team (Product Management, Marketing, R&D, Sales, Operations). This cross-functional team’s responsibility is to optimize the service’s market position and financial returns, consistent with corporate or product unit strategies.
Finally, the PLM will also be responsible for evangelizing and demonstrating feature-level benefits, and business and market goals both internally for sales, marketing and engineering, as well as externally with customers, strategic partners, press and at industry events.