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Product Marketing Manager (Montreal, CA)

Product Marketing Manager (Montreal, CA)

Genetec's Product & Industry Marketing team is a highly-skilled group of marketers who bridge the worlds of technology, sales, and our markets with ease and are experts on our buyers. The ideal candidate is driven by success, understands marketing, but also naturally curious and at-home with technology, making them a credible and reliable voice for the outbound messaging of our solutions.

The candidate will form an important part of the outbound communication chain and as such will be measured on the effectiveness of their marketing plans, their understanding of the market, and their ability to drive strong demand. Successful candidates can choose between a variety of products and industries to support, including; SaaS-based video management systems, IP-based ALPR systems, collaborative decision management systems, or the urban mobility and transit industry.

What Your Day Will Look Like:

  • Responsible for developing powerful messaging, bringing products to market, and helping colleagues to effectively position our portfolio of products
  • Accountable for the go-to-market plan, product launches, and ongoing activities
  • Own the marketing and outbound messaging of our products
  • Define the value proposition and develop sales tools that support our marketing strategy
  • Understand the market, our technology partners, and competitors
  • Analyze market and channel data to create action plans that target buyers and markets
  • Train sales and the channel so they can easily position and sell your products
  • Develop smart, organized, and effective outbound campaigns and programs whilst collaborating closely with the product, sales, and marketing communications teams

About You

  • A minimum of 3 to 5 years of B2B marketing experience
  • Demonstrated success in working with Communications, Sales, and Product Management
  • Excellent Microsoft Office skills (PowerPoint, Excel, Word), with a strong command of Excel data analysis
  • Very strong written and verbal communication skills in both English and French and you are comfortable speaking publicly
  • Curious and wants to learn all about what we do
  • You are an independent, fast learning self-starter who wants to be part of a flourishing, curious, and innovative organization
  • You are an energetic, passionate, and driven team player

Let's Talk Perks!

  • Attractive compensation package
  • Training Tuition Reimbursement Program
  • Subsidized meals in our amazing Bistro (Les Cordons Bleus) / Virtual cooking classes
  • Work-life balance with a flexible working schedule
  • Free, unlimited coffee
  • Private, free parking for all employees
  • Onsite fitness facility with a personal trainer / Virtual exercise classes
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