NMI is looking for a seasoned, metrics-driven marketer to lead demand generation efforts for the company. The ideal candidate will have “grown-up” in marketing as a demand generation person, especially in the areas of digital marketing and account-based marketing (ABM). They also will have experience in acquiring channel partners and understand how demand generation is different from consumer or other B2B efforts when your target prospect is a channel partner. This person has to be adept with tactics that can drive smaller partner acquisition (with tactics that look and feel like acquisition tactics for consumers or small businesses) and larger partner acquisition (with tactics that look and feel like enterprise-level tactics).
NMI develops the most trusted payment software for mobile, online, and in-store that is relied on in 38 countries, 24 hours a day, 365 days a year. With offices in Bristol, Chicago, Salt Lake City, and New York, our payment technology powers millions of customers worldwide, ensuring they can take payments worth billions, securely, and reliably. You've probably used our software when ordering a burger, paying for parking, buying something online, or booking a train ticket - without even realizing it!
Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals in both the United States and the United Kingdom
Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business
Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality
A/B testing experience to help optimize campaigns and landing pages
Manage and optimize our marketing automation efforts, to ensure we have an effective lead nurturing campaigns
Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
Use a broad mix of demand generation tactics in addition to digital (e.g. events, print advertising) to drive leads
Build business cases for incremental budget asks, to be taken to the Board of Directors
Stay up to speed on current demand generation innovations, and educate executive staff on those trends
Manage agency relationships as needed to scale the demand generation function
Manage, build, and mentor a team of marketers
Essential Skills and Experience
10-15 years of progressive demand generation/acquisition marketing experience, especially in digital demand generation
7+ years experience in B2B marketing
Experience optimizing spend across various demand generation channels (e.g. Google, LinkedIn)
SEO experience to understand how we can continue to grow organic traffic to drive leads
Experience with non-digital tactics to drive demand generation efforts
Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress
Preferred Skills and Experience
Prior experience using Pardot and Salesforce
Experiences with channel marketing and acquisition
Competitive compensation package
40 hours week with flexi-time
Health, Dental and Vision Insurance
Life, ADD, Short-term and Long-term Disability insurance
401k matching up to 4% after two months of service
Flexible Spending Account/Dependent Care/Transit and Commuting Account
Vacation and Sick time
13 Paid Holidays
Gym membership discount
Fun Culture Events (March Madness tournament, 80's day, Chili Cook-off, summer/winter parties)
We’re looking for creative and passionate people who share our vision of making payments easy. If that sounds like you and you meet the requirements above, then get in touch!
NMI is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, sexual orientation or sexual identity, genetic information, citizen status (except those that do not have the legal right to be employed in the United States), disability, military service, service member, veteran status, or any other basis protected by applicable law.
Applicants must be authorized to work in the United States. As part of the selection process, this role may require an assessment and professional references to determine suitability. An offer will be subject to financial and criminal background checks.