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Product Strategist (Indianapolis, US)

T2 Systems

About T2 Systems

T2 Systems is the largest parking, mobility, and transportation provider in North America, with more than 25 years in the parking management industry and currently serving thousands of parking professionals. We integrate the best people, processes, and technology to provide powerful, high performance, and secure parking solutions. T2 Systems is headquartered in Indianapolis, Indiana with its Canadian office located in Burnaby, BC.

We didn’t become an industry leader by chance – we push the envelope to provide more innovative and advanced solutions for our customers. Which wouldn’t be possible without employees who strive for success, work together, and are hungry to learn, grow, and lead.

If you are looking for a new opportunity, we invite you to apply and talk about the possibilities of starting a rewarding new chapter of your career!

Job Summary

This position is the Product Strategist for T2’s parking and transportation offerings focused on permits and enforcement. As Product Strategist, you will identify new opportunities, assess the company’s product performance, and help develop long-term strategic plans for future product lines. The product strategist takes a broader view, using research and analysis to guide the company’s overall product plans. You will be responsible for research both T2’s performance and the competitive landscape to find unserved needs and market opportunities. Rather than focusing on specific products a market is missing, you are charged with finding market problems that need solving, or list for common complaints from our target market.

We will look to you to set the vision, particularly focused on insights and experiences based on research and synthesis of various data inputs. You will then evangelize this vision, the multi-year roadmap, and the strategic plan internally and externally, including giving updates to customers, prospects, and partners.

You will work closely with our Product Management team to operationalize the vision and act as the product spokesperson supporting Sales and Marketing through effective positioning, deal advice, and strategy.


  • Act as the Product Strategist for the T2 parking and transportation solutions crafting the overall solution vision, business case, setting pricing, and executing with Product Marketing
  • Develop a rich understanding of T2’s products and the parking industry
  • Create the vision and three-to-five-year roadmap
  • Understand our customers’ business problems and create innovative solutions for those problems
  • Work with customers and sales to understand future initiatives of our customers and how our product can address them
  • Attend T2’s annual user group and other trade shows
  • Work with Product Management to evaluate and prioritize requests for product enhancements based on commercial viability
  • Apply lessons learned from win/loss analysis to incorporate this feedback into the product roadmap.
  • Identify product strengths and weaknesses relative to our competition and work with sales and marketing to create product positioning, launch efforts and collateral
  • Understand product revenue, costs, and gross margin attributable to the product line and manage this with guidance from leadership
  • Represent the company as a thought-leader in the parking industry
  • Approximately 20% business travel

Education and Qualifications

  • At least 7 years of experience in software Product Management, Product Ownership, Business Analyst or like functions
  • Bachelor’s degree from a four-year college or university
  • Familiarity with the Pragmatic Institute approach to Product Strategy, Management, and Marketing is desirable
  • Experience in releasing “end-to-end” solutions with end-customer interaction in an enterprise deployment
  • Ability to create core messaging for a product line, including positioning and differentiation, to maximize return
  • Highly refined interpersonal skills and high technical and non-technical professionalism
  • Ability to work without supervision and collaborate with peers and management
  • Ability to establish and maintain cooperative working relationships at all levels in the company and with customers
  • Demonstrated comfort and ease talking to customers and working with executives.
  • Agile/Scrum true believer

Work @ T2 Systems

  • Health & Wellness: We offer competitive medical, dental, and vision coverage, health spending accounts, and health and wellness education sessions. Because your well-being is important to us.
  • Retirement Plans: As a forward-thinking company, we see the value in planning for the future. So we help you plan for yours with 401(k) (US) and RRSP (Canada) plans with employer match.
  • Work-Life Balance: We understand that burnout is real and that work-life balance is important. Which is why we offer 3 weeks paid vacation upon starting, as well as flexibility to work remotely.
  • Events & Activities: Part of having a good work-life balance is having fun, which we love to do! Whether it’s a party, a potluck, or a game of ping pong or foosball, we know how to have a good time.
  • Snacks & Drinks: Working smart works up an appetite, and we’ve got you covered. Our offices are fully stocked with snacks, fresh fruit, coffee, tea, soda, and beer on tap.
  • Open Communication: In addition to having regular “state of the company” updates, our leadership team’s doors are always open – including our CEO – because winning as a team starts at the top.
  • Amazing people to work with!

We invite all qualified candidates to apply. Please note, you must be eligible to work in the USA to be considered for this role. We thank everyone for their interest; however, only successful applicants will be contacted.

T2 values diversity and is committed to building a workforce comprised of individuals with different backgrounds, experiences, and identities. Equal Employment Opportunity has been and will continue to be, a fundamental principle at T2, where employment is based upon capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, veteran status, genetic history, sexual orientation, or any other protected characteristic as established by law. We strive to create an inclusive culture that empowers individuals to thrive, try new things, and grow together as one T2.

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