Reports from 2013 has seen quite a considerable rise in the amount of travel related bookings made from mobiles and other hand held devices. People are changing the way they organise holidays, flights, airport car parking and many other ancillaries, favouring less time consuming methods and staying clear of travel agents.
The most common way in previous years has been attending your local travel agents and discussing the latest deals with professionals, but as we become more confident with technology and provided with quick ways in which to access the same information, at home or on the go bookings are now more common than ever. New technology has inspired travellers to organise their own getaways at ease and then add on further ancillaries with just one click of a button.
Competitive airports now directly offer the opportunity for passengers to pre book airport car parking as well as lounges and fast track, all in one simple process. Ensuring this system is mobile compatible in the developing market can expect to increase non aeronautical revenue by a considerable amount.
During the recent festive period, it has been documented that mobile bookings were up 97% when compared to results found in the previous year. This proves that in order to become more competitive, booking procedures must conform to demand and ensure that the mobile method is accessible.
In today’s climate, people are looking for the easiest way to perform tasks and therefore mobile compatibility is the best way in which to provide this so that customers are able to make the most of offers wherever they may be.
Airport car parking is a great example of high demand for mobile compatibility, as it can quite often be a last minute panic buy or a passing thought whilst out and about, which may require immediate booking as to not forget.
We believe that mobile booking will continue to increase with the popularity of smart phones and the advancement of security online.
AeroParker is trusted online and mobile software offering airports a channel to significantly increase non aeronautical revenues through prebook parking and ancillary sales as well as a simple way to capture data for customer relationship development and commercial gain. The software has been written and is wholly owned by KMP Associates Limited t/a KMP Digitata. It has been in service for 10 years and is currently serving 5 UK airports and several white label parking products for airlines including Monarch and BMI Baby.