New Swedish business unit to increase focus on Swedish customers

As you probably are aware of, Cale Group has grown a lot during the past year and a half and a number of new subsidiaries have been added to the Group. To be able to focus on the Swedish market in the best way, Cale has decided to re-organise forces through the creation of the new business unit – Cale Sweden.

Swedish customers are from April 29th served by the new Sales and Service office, Cale Sverige, headed by Johan Broman.

Cale Access will like before accommodate international sales, technical and development departments as well as marketing and finance.

This sharper division in responsibilities will be beneficial for customers as it will be easier for Swedish sales and service to focus on the very important Swedish market.

“I am convinced that this re-organisation will lead to a more personal contact with our customers and a closer relationship to our home market. We appreciate customer feedback about how we can improve our product range to solve their needs in the best way, and this way”, says Johan Broman, Manager Cale Sverige, “communications can be improved and necessary decisions taken faster!”

About Cale

Cale was founded more than 50 years ago. Today, our products for parking, public transport and entry fees can be found in more than 40 countries around the world.

Our goal is to ensure our customers the highest possible efficiency at the lowest possible cost, today and in the future. Most of our product development is carried out at our headquarters in Solna, outside of Stockholm.

Cale is known for its highly skilled personnel, with one-of-a-kind expertise in a number of areas. This means that we often set the world standard in those markets where we work.

We've committed large financial and human resources to developing new solutions. Were constantly introducing unique new applications. User optimized interfaces, wireless communication between terminal and back office and maximum security electronic payment systems are just a few innovations that have made our solutions among the worlds most sought-after.
We want our customers to feel that they are making a profitable investment. Return-on-investment, ROI, has always been a central concept both for us and for those who buy our products.

We have subsidiaries in Canada, Norway, the UK, Germany and France with representatives from Mexico to New Zealand.
Our terminals can be found on four out of five continents.