The digitalization of parking payments in European cities is moving in a fast pace and EasyPark Group is leading the way. Fresh figures from the third quarter shows that mobile parking payments have increased by 67 percent in the European markets where EasyPark Group is present, compared to the same quarter one year ago.
– The rapid growth of mobile parking payments imply that more drivers are downloading our mobile application, but also that the current users are using the application more frequently, says Johan Birgersson, CEO at EasyPark Group.
With presence in nine European markets, EasyPark Group covers more than 500 cities and the numbers are increasing. Mobile parking payments are still more common in the Scandinavian region, with a continuously rapid growth in all four countries. The largest growth has, however, been recorded in Italy (90 percent) and Spain (126 percent) during the last year.
Earlier this year, EasyPark Group acquired the parktech start-up Parko and the fintech company Mobile City. The acquisition of Mobile City, in August, implied an expansion of the coverage in both Germany and Austria but also the entry to France, which is the ninth market where EasyPark is present.
– Except from expanding our coverage and user base the previous acquisitions also take us one step closer to our vision of fully digitalized parking services. The realization of this vision means a significant digital transformation of the parking eco-system, that will give a win-win-win situation for drivers, cities and parking operators, says Johan Birgersson.
In nearly 500 cities across 10 markets, EasyPark helps drivers find and pay for parking. By using advanced technology and data we connect smart cities to guide traffic, improve urban accessibility and lower the cost of parking operations. EasyPark's award-winning app has saved consumers time and money since 2000. Read more about the company at www.easyparkgroup.com.