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Impark Speeds Ahead with Visa payWave and Visa Debit Technology

Visa Canada and Imperial Parking Canada Corporation (Impark) today announced they are partnering to bring Visa payWave contactless payments to 72 of its attended parking facilities across Canada. As of January 2012, drivers at participating parking lots will be able to simply "wave and go", when purchasing parking at a payWave enabled Impark parking lot.
In addition to Visa payWave, Canadian Impark customers managing their accounts online, now have the option to pay their fees and balances using Visa Debit. Visa Debit allows customers to safely and conveniently pay for items directly from their bank account when transacting online, via telephone or by mail order.

For customers using Impark's "Pay by Phone" functionality, Visa Debit offers card holders the ability to use their bank account in conjunction with the service. Pay by Phone eliminates the need for a customer to pay at a meter or attendant, or even place a ticket on the dash.  At participating lots, consumers simply use their cell phone, or go online to pay for parking - be it for an hour, a day, a week or a month.  Billing is automatic and consumers can access and receive reports online or by email.  And because Impark uses wireless handheld devices to monitor its locations, parking is instantly recognized as valid.

"Innovation and customer service are the cornerstone of our business," said Gordon Craig, Senior Vice President, Impark. "Visa payWave helps us meet customer expectations for speed and ease-of-use when parking in an Impark lot, while Visa Debit offers them a convenient online and phone order payment solution."

Visa payWave offers a platform for future innovations and delivers speed and convenience to merchants and Visa cardholders, while offering the built-in security benefits inherent in chip technology. Visa payWave is based on EMV chip technology, which uses a standard 128-bit encryption technology, to securely store and encrypt confidential information. When a customer uses a Visa payWave terminal, the card or mobile device and the terminal exchange security information and the transaction is completed, all in less than one-third of a second. The cardholder does not need to swipe a card or let it out of their possession, keeping the transaction fast and secure.

Visa Debit allows one-step online electronic debiting of funds without requiring customers to sign in to their bank account, and is backed by Visa's multiple layers of security, which help to reduce the risk of fraud through Visa's Zero Liability Policy, Verified by Visa, E-Promise, AVS (Address Verification Service) and CVV2 (the three-digit code).

"We're thrilled to be bringing speed and convenience to one of North America's largest and most innovative parking management companies", said Sue Whitney, Head of New Products, Visa Canada. "With the adoption of Visa payWave and Visa Debit, Impark is offering its customers faster and easier solutions, further establishing the company as a leader in its industry."

Visa employs a layered approach to its fraud prevention efforts, including Zero Liability, which protects card holders against fraud if a stolen Visa card is used to purchase goods in person, online, by mail or by phone.

About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networksVisaNetthat is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products.

About Imperial Parking Corporation (Impark)

Headquartered in Vancouver, British Columbia, Canada, Impark is one of the largest parking management companies in North America and currently leases or manages in excess of 2,000 parking locations, consisting of more than 400,000 parking spaces, in over 25 markets throughout Canada and the United States. 
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