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ParkNOW! Turns an IPS Parking Meter on by Scanning a QR Code in a World-First Implementation

Mobile NOW, a leading provider of Pay by Cell parking services under the service name ParkNOW!, and IPS Group launched the first ever meter-integrated parking payment service using smart phones and QR code scanning in Athens, Georgia on December 1, 2011. The initial pilot covers spaces on Washington Street.
ParkNOW! permits drivers to initiate and pay for a parking session with a smartphone by scanning a QR code on the parking meter. The code identifies the space number which makes it not only more convenient to park but eliminates the risk of human error in case of manual entry. The QR code can be scanned using the ParkNOW! app, available for free at iTunes, Android Market, and soon the Blackberry App World. The cell phone payment is communicated to the IPS smart meter, which turns on exactly as if the payment was made on the spot with coins or credit card. Mobile NOW has a patent pending on the solution.

QR (Quick Response) code is a 2-dimensional bar code developed by Denso Inc. A QR code is readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. ParkNOW! is a pioneer in applying QR codes to pay for parking.
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