Parkbytext™ Survey Reveals Irish Parking Trends

parkbytext™, Ireland’s leading mobile parking operator, found in a recent parkbytext™ customer survey that over 29% of people pay for their parking through the website parkbytext.ie; 28% through text; 15% by App; 4% over the phone; 2% by credit card and 22% are paying using cash.

The parking survey revealed some interesting findings; it found that the largest number of its customers work in the business, finance and management sector, and the largest age category to use the parkbytext™ service was between 40-49 year olds, demonstrating the Irish Generation X is just as savvy as younger people when it comes to mobile apps. They are also more likely to own a car and to work in Dublin city centre.

Nearly half of Irish drivers had no preference for on-street or off-street parking, their parking preference was directed towards the closest and most convenient parking spot to their destination. Since converting to parkbytext™, 57% have not reverted back to pay and display machines at all with the remainder choosing a mix of parkbytext™ and cash transactions, dependant on location.

Convenience is king for the consumer, as regardless of the cost or payment method, 63% of people believe the main benefit of the parkbytext™ service is its convenience, a further 43% believe it is due to the cashless option, whilst 41% believe it is the ability to extend parking from anywhere.

Jason Ballard, Managing Director of parkbytext™ said: “parkbytext™ aims to make parking payments easier for customers. This survey highlights the convenience our service offers customers and once off users. parkbytext™ strives to be leaders in the parking industry in Ireland and this survey demonstrates how our service has advanced with the recent introduction of the parkbytext™ App and parkbytext™ 2Bill – Direct Carrier Billing- service. This survey demonstrates that our service is being used across the country and we will continue to build on this and increase our customer base.”

parkbytext™ operates over 300 car parks in Ireland, the UK and the USA including Irish Rail’s nationwide car parks and third level campus sites, including Limerick Institute of Technology and Dundalk Institute of Technology. parkbytext™ will be live in all Luas Park + Ride locations from November 3rd of this year.

• This survey was completed by over 1,600 participants and conducted with members of the public and parkbytext™ customer database, between January and September 2014.
• For a selection of questions, participants had multiple choice options

Further information contact:

Media Contacts:

Heneghan PR

Nigel Heneghan / Fiona Sherlock / Emma Gallagher
Tel: +353 1 660 7395
Mobile: +353 87 9249349
Email: nigel@hpr.ie / fiona@hpr.ie / Emma@hpr.ie
Web: www.hpr.ie

About parkbytext™

parkbytext™ parkbytext™ is Ireland’s leading mobile parking operator which provides convenient, cashless and cost effective parking by text, IVR, phone, app, web and now also by parkbytext™ 2Bill – parking payments direct to your mobile phone bill or credit – which is a European first in the mobile parking payments sector.

As an international business, parkbytext™ has become an Enterprise Ireland HPSU client. In addition, the company was selected as a National Champion in the 2013/2014 European Business Awards. It is the first Irish finalist from the parking sector in the history of the awards to be given this accolade. The company was also named in the top Tech100 by Business and Finance in July 2014.

Visit www.parkbytext.ie or @parkbytext