Real Time Technology & Seamless Integration Key to Parking Operation Success

SMC Software, a leading provider of real-time centralized reservations technology for the parking industry, has refined its cloud-based enterprise software to encompass seamless integration into its proprietary point-of-sale revenue management system. This total management platform provides a turn-key solution which enables the parking facility operator to manage and maintain their entire business strategy on one easy-to-use web-based platform.

“Today SMC provides the most comprehensive, affordable and totally integrated system in the marketplace for managing inventory availability, dynamic pricing, selling ancillary services, marketing channels and processing reservations,” said Mike Harley, SMC’s president and COO. “Yield management is a relatively new concept in the parking business, but we came out of the travel industry which has been using online marketing strategies for nearly 20 years. Now parking companies can too, and with complete reporting functions, all in a real time environment,” he added.

SMC’s Logical User Interface Software (smartLUIS™) can seamlessly communicate with any component subsystem currently being used in real time. smartLUIS™ brings them together in such a way as to maximize their collective ability to effectively streamline the operational and marketing activities of any size, or type, parking operation: urban garage, valet, event, hotel, and even international airport and major seaport authorities.

SMC has experienced tremendous growth over the past twelve months and as a result of the needs of an expanded array of parking sector clients throughout North America has created an entirely new division within its in-house operations. SMC now provides expert SEO consulting, website audit reports, PPC management, SEO/VSEO services, local marketing strategy support, social media implementation and in-house SEO workshops to complete the toolbox for increasing market share and achieving unprecedented online success.

With an extensive internet marketing background, SMC is committed to helping its clients compete in their market, and more importantly, drive traffic directly to their website. “Our complimentary consulting services are producing positive results for our clients, specifically, controlling costs, reducing mistakes, enhancing the overall customer experience and yielding stronger revenues,” Harley added.

About SMC

SMC Software is a leading provider of white-label reservation systems for stand-alone or multi-location operations. SMC's cloud-based proprietary platform is enterprise grade and can seamlessly integrate with back-office systems. SMC offers a robust, real-time solution for operators to accurately maintain dynamic rate tiers, control inventory levels and manage multiple channels. SMC's web-based point-of-sale ticketing management system integrates seamlessly into its Centralized Reservations System (CRS).