Smart Marketing Concepts Launches First-of-its-Kind 'Embedded Engine' for A1 Express Airport Parking
Smart Marketing Concepts, Inc. today announced the first-of-its-kind embedded centralized reservations engine that was launched at A1 Express Airport Parking near Tampa International Airport in June. The embedded engine is an ideal solution for Tampa-bay residents and businesses to go online and reserve their parking space in advance at the best available rate.
Smart Marketing Concepts' software preserves many of the benefits of the travel websites such as real-time rates, space availability and instant confirmation numbers. With revenue management features delivering an innovative opportunity for the parking industry, an operator is now able to compete at a higher level in the marketplace while offering additional products and services - car wash, car detail, oil change - in a single transaction. The system's logic is so robust, an operator is free to embed its white-label engine onto other affiliate websites to generate and track referral business.
"Smart technologies reduce operating costs and boost efficiencies", stated president and COO, Mike Harley. "With a simple, affordable and streamlined process for reservations, A1 Express, now the closest off-airport parking company at Tampa International, will be in a position to further enhance the travel experience for its customers."
Del Smith, President of A-1 Express Airport Parking had this to say about the system. "Since implementing Smart Marketing's program, we have completely streamlined our reservation operation by launching a system that creates a smooth, fast, and user friendly booking experience for our customers. With this system, I can manage rates, control inventory and access real time management reports in a simple, clear, and easy to use operational management system. The system can book, track and monitor all activity for multiple accounts plus provide the option to create a unique rate structure. In the marketing side, the system allows us to establish a separate channel for each business account or travel agency. The account has the option of an embedded reservation platform for their website or a direct link to our reservation system. This allows us to offer commissions or rates based on volume and are totally integrated into our reservation system. Since its inception, we have offered our customers more parking choices, sold and marketed our full line of auto detailing services, and increased average ticket revenue by 6%."
Harley continued, "We believe parking companies across the country, whether at airports or municipality garages, are beginning to remove barriers and rethink their online strategy to strengthen its bottom line and significantly increase market share". With a combined 60 years of reservations expertise, Smart Marketing Concepts is dedicated to providing exceptional reservation technologies and customer service to the parking industry.
"Smart technologies reduce operating costs and boost efficiencies", stated president and COO, Mike Harley. "With a simple, affordable and streamlined process for reservations, A1 Express, now the closest off-airport parking company at Tampa International, will be in a position to further enhance the travel experience for its customers."
Del Smith, President of A-1 Express Airport Parking had this to say about the system. "Since implementing Smart Marketing's program, we have completely streamlined our reservation operation by launching a system that creates a smooth, fast, and user friendly booking experience for our customers. With this system, I can manage rates, control inventory and access real time management reports in a simple, clear, and easy to use operational management system. The system can book, track and monitor all activity for multiple accounts plus provide the option to create a unique rate structure. In the marketing side, the system allows us to establish a separate channel for each business account or travel agency. The account has the option of an embedded reservation platform for their website or a direct link to our reservation system. This allows us to offer commissions or rates based on volume and are totally integrated into our reservation system. Since its inception, we have offered our customers more parking choices, sold and marketed our full line of auto detailing services, and increased average ticket revenue by 6%."
Harley continued, "We believe parking companies across the country, whether at airports or municipality garages, are beginning to remove barriers and rethink their online strategy to strengthen its bottom line and significantly increase market share". With a combined 60 years of reservations expertise, Smart Marketing Concepts is dedicated to providing exceptional reservation technologies and customer service to the parking industry.
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