Zipcar Launches Miami as 20th Major Metro Market

CAMBRIDGE, Mass. and MIAMI -- Zipcar, Inc. (Nasdaq: ZIP), the world's leading car sharing network, with the support of City of Miami Mayor Tomas Regalado and Commissioner Marc Sarnoff, today announced the expansion of the Zipcar car sharing network into the City of Miami. With this launch, Miami becomes Zipcar's 20th major metropolitan market.

The new program will provide Miami residents, visitors and businesses with increased access to convenient transportation options that reduce downtown parking demand, traffic congestion and the city's carbon footprint overall, while also helping to foster a more pedestrian-friendly community.  Zipcar has also offered car sharing on the campus of University of Miami since 2008, where it has been extremely well-received by students, faculty and staff, as well as by members of the local community.

"With the flexibility, reliability and convenience that Zipcar offers, along with our variety of fun and functional vehicle choices, Miami residents now have more options to meet their transportation needs," said Mark Norman, Zipcar president and COO.  "Whether they want to run an errand at Home Depot, attend a business meeting, or go on a weekend road trip to the Florida Keys, we give our members the option to drive what, when, where and how they want."

Zipcar in the Miami area will offer hybrids, convertibles, sedans, SUVs and pickup trucks, as well as Mercedes C250s and Audi A3s. Vehicles are conveniently located throughout Downtown Miami, Brickell, South Beach and Coral Gables.

"We're excited to welcome Zipcar to Miami, and believe the availability of Zipcar's services will complement the many forms of transportation used by our residents and visitors, including bicycles, trolleys, shuttles and our public transit system," said Mayor Regalado.  "This new program will offer a sustainable and cost-effective option for those who occasionally need a car, and fits in well with our approach to smart urban living here in Miami."

"Introducing Zipcars into Miami is a big step in encouraging the local community to further use alternative modes of transportation, which will help cut back on emissions, limit traffic congestion and alleviate parking concerns, while helping support the city's efforts to make alternate travel options more efficient, economical and sustainable," said Commissioner Sarnoff.

In addition to local residents, students and visitors, the Zipcar program in Miami is available to employees of local businesses through the "Zipcar for Business" program that offers discounted driving rates Monday through Friday. This program helps businesses save money, meet environmental sustainability goals and reduce parking requirements by providing their employees with access to Zipcars for business needs and other uses.

Zipcar hourly and daily rates include gas, reserved parking spots, insurance, roadside assistance and up to 180 miles of driving per day. Cars can be reserved for as short as an hour or for multiple days. Rates downtown start as low as $9.75 per hour and $69 per day (24 hours).  For more information on joining Zipcar, visit www.zipcar.com.

About Zipcar

Zipcar is the world's leading car-sharing network with more than 730,000 members and over 10,000 vehicles in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for an alternative to the high costs and hassles of owning a car. More information is available at www.zipcar.com.