Carlos Morales

Senior Industry Consultant Car Park Revenue Managemet Systems Responsible forr training and consulting on the IDeaS Pricing, Forecasting and Optimisation solution Car Park RMS. The software and related consulting services allows operators within the parking industry to use technology and data to understand, anticipate and react to consumer behavior to optimise revenue and profits. By leveraging IDeaS accurate and dynamic forecasting methodology to forecast demand based on historic data, special events and user inputs – Car Park Revenue Management System delivers better revenue results.