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An Introduction to Precise Displays

Precise Displays' range of parking guidance LED displays includes Theon SMART, Theon Lite and Theon SMART MATRIX

Rony founded Precise Group after working extensively in the Parking Guidance Industry for a number of years. During his time developing the Asia Pacific market for Parking Guidance, Rony observed that there were no OEM-level companies offering LED displays with a clear application based focus. So upon exiting the Parking Guidance business, the Rony set up Precise Group Technologies (also called Precise Displays).

The founding team set out to establish themselves as an OEM-vendor engineering LED Displays that were optimized for the needs of the parking industry as an OEM vendor. The focus was to engineer displays that were built to purpose taking into consideration the realities of the industry such as unit economics, flexibility in functionality, future-proofing, reliability, and value-added support as a vendor in non-technical matters such as inventory and commercial terms.

The initial focus of Precise Group has turned into its core vision, which is to create value through engineering products to be most suited for its use cases and unit economics.


3 LED Displays show icons for disabled parking and mother and baby parkingThe idea for our Version 1 signs was thus formed. A journey had begun to gather the best talents to realize this vision. The first set of signs was produced in 2013. Thanks to feedback from our clients on Version 1, and the learning from this development, our Theon Lite Series was developed. The Theon Lite Series signs were robust and very light in its design. However the Theon Lite Series not very flexible as it was built specifically for the Parking Guidance applications.

The next development was Theon SMART series, was a very unique and smartly engineered sign to suit almost all parking related applications. The Smart Series’ USP is it’s software configurable features that enabled it to be plugged in at the time of installation and commissioned remotely for communications and content. This was a big leap from the days when installers had to use a ladder to configure dip-switches as part of the installation and commissioning process. At present, our LED displays can be found all over the world from the United States to Europe; from the Middle East to the Asia-Pacific region, including Russia.

In addition to the above, our current product range includes Theon SMART MATRIX series signs, which offer outdoor rated, full-color, full-matrix capability for maximum flexibility in information content along with the hallmark Precise reliability. Theon SMART MATRIX series signs comply with most tender requirements world-wide whilst having a hardware cost that is the most competitive globally.

Growth Focus

3 LED displays show if a parking garage is full, closed and how many spaces are availablePrecise continues to lead with innovation as its foremost driver. Precise now works with the top players in the industry to develop custom displays for their individual needs and styles. With Precise as a partner, our clients continue to stay ahead of the curve.

One area of focus for the future is IoT-based displays for industrial applications. Precise is currently working on a number of concepts that will see it’s adoption in the real world soon.

Why is Precise Your Best OEM Vendor?

Precise’s capability in managing high-volume contract manufacturing along with in-house software and hardware development capabilities lies at the core of its competitiveness amongst its peers.

Precise has a strong engineering team, with a variety of strengths. Being a very young team with a start-up culture, our focus and approach is very flexible and dynamic. We can cater to our customers’ needs and technology paths through easily adopting newer technologies to provide a new and effective customer experience for themselves and their clients.

If you’d like to find out how Precise can give you that added advantage that you have been looking for as a company, we always have a kettle going for a warm and refreshing conversation.

To find out more about Precise Displays, you can watch Rony's welcome interview with Parking Network:

About Precise DisplaysPrecise Displays

Precise Displays was founded with the objective of providing custom digital signage solutions for niche applications. Whilst our world-class industrial and embedded design capabilities are applied in numerous industry verticals, the company remains a key OEM supplier in the Parking Guidance and Access Control industry globally working with industry leaders. The extensive prior experience of the founding team in the parking guidance and access control industry led to the focus on the parking industry.

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