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Asura Technologies Ltd.

Visiting address

Rokolya Utca 1-13. Building D, Room 101



Postal address

Rokolya Utca 1-13. Building D, Room 101

Budapest , 1131



Tel +36 702 023 333

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Company information

Asura Technologies is the new generation video analytics company creating easy to integrate, camera agnostic data collection systems based on LPR and vehicle recognition technology for the parking, traffic management and security industries. The Asura Recognition Unit (ARU) is a video analytics system developed by Asura Technologies. ARU operates plug and play connecting to any image source and storing event data automatically in a database. The software is also capable of pushing all information to connected applications. ARU recognizes, analyses and sorts visual information found on the processed footage for traffic, vehicle analytics, and security systems. ARU was a Special Mention at the 2018 Intertraffic Innovation Awards.

Company information

Headquarters location Rokolya Utca 1-13. Building D, Room 101
1131 Budapest
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Company Size


  • Access Control
  • Parking Enforcement Solutions

Product information

ARU is a general-purpose video analytics system with LPR and vehicle recognition modules (Make and Model Recognition/MMR). ARU LPR and MMR aids parking operations all over the globe in several fields. With Asura’s solutions, operators will create leaner and budget-conscious video analytics systems.

Our technology is plug and play. The user-friendly setup enables engineers and developers to set up the applications fast and work more efficiently.

We are camera agnostic. Compatibility with basically any IP camera helps you to manage vendor-risk and take control over expenses like never before.

Asura solutions are 100% video analytics-based. Triggering is fully implemented allowing you to save on the cost of redundant hardware equipment.

Parking Enforcement

With ARU you can process images taken and uploaded from a handheld/mobile device onto a processing server. Licensing schemes of Asura lets you use your own server with an on-premise license or have Asura host your LPR as a service and provide you only the results by pushing the data to your business application.


Parking, Access and Revenue Control Systems can be operated based on a triggered LPR process utilizing loop detection. With ARU you can save on setup costs by leveraging on its purely video analytics-based detection and reading mode. ARU is designed to integrate seamlessly into your existing- or new system by importing all necessary data from the database. API and direct TCP connection (for pushing the results) are provided for the convenience of the operator.

Gateless/Barrierless Parking

ARU doesn’t need loops or other triggering devices or sensors to detect vehicles. It is fully capable to capture vehicles’ images in free-flow mode and read license plates or run vehicle recognition based on the real-time footage. Due to its high accuracy, no gates or barriers are necessary if this solution fits your business model.

Revenue Recovery

Installing cameras at the entrance and exit of your parking facility will allow you to save you not only the manpower of manual enforcement but will enhance user experience in the parking workflow. ARU is camera agnostic, so you can install your own choice of cameras, leveraging vendor risk and potentially lowering your costs.

ARU Make and Model Recognition (MMR)

LPR is the core technology for traffic and parking management strongly present in the Security and ITS industries. Today, in the age of Smart Cities and traffic automation there is a demand for a higher level of identification. ASURA’s Plug and Play MMR is the video analytics expansion working with ARU LPR to provide the Make, Model, Color and Categorization of vehicles besides the license plate information. Experience enhanced vehicle data collection with ARU MMR!

ARU Plug and Play LPR

The higher standard in license plate reading. The Asura Recognition Unit (ARU) is a plug and play application enabling LPR in any new or existing traffic or parking management system. It has been designed to fit any kind of business application without development. ARU connects easily to IP cameras of any brand or video management systems (VMS), processes the video stream, performs vehicle detection and OCR and returns the results in a database or easily processed format.


Customer insight is the focus of developments inspired by global trends. Asura is providing such solutions to LPR technology needs. Cloud-based services have been our obsession likewise the biggest players in the software industry like Google, Amazon, Microsoft or Adobe. We all put our bets on the Software as a Service. LPR technology doesn’t work differently. We are introducing a truly 21st century LPR solution – the Asura Cloud.

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