Marketing Manager (Atlanta, US or Munich, DE)

Marketing Manager (Atlanta, US or Munich, DE)

Cleverciti is reducing global emissions by deploying our smart parking solutions globally: eliminating unnecessary traffic and making parking more convenient for everyone. Our core products are AI and IoT-based parking guidance solutions for customers like cities, shopping malls, airports, and corporations. In addition to reducing emissions from unnecessary driving, we also add value to our clients by growing their revenues and improving their customer experience.

We are currently in a phase of rapid, global expansion and are looking for an experienced and highly engaged Marketing Manager to join our team, based in our global HQ in Munich, Germany or our US office in Atlanta, Georgia. You will be part of an innovative, dynamic and international team with offices in Germany, the US, and the UK. Join us to help build the future and to do a job that matters!

Position Summary

As our Marketing Manager, you will be a hands-on marketing execution rockstar. You will be responsible for all marketing functions of Cleverciti, supporting the company in achieving its lead generation and growth goals. Key target customers include large shopping malls, airports, corporate office parks, and cities in the US and Europe. You are based in our Munich Germany or Atlanta USA office. You will report to our COO, based in Munich.

Key Responsibilities 

  • Develop and execute omnichannel campaigns that achieve the company’s lead generation and revenue growth goals (e.g. promotion for XYZ trade show with email automation sequence, video promo, social posts, and website landing page)
  • Be the voice of Cleverciti through our content strategy, defining an editorial calendar aligned with thought leadership, product launches, and customer wins and authoring channel-relevant content (blogs, social, email, etc.)
  • Manage the Cleverciti website, ensuring it is a lead generation machine. Run A/B tests and roll out improvements to increase engagement and conversion.
  • Manage Cleverciti’s social media accounts, planning and authoring engaging thought leadership posts that grow the follower base by
  • Plan and execute trade shows and events that engage with prospects and generate leads.
  • Nurture our prospect list through creative and effective email marketing.
  • Stay abreast of industry trends and customer needs through participation in sales meetings, visiting prospects, and customers, and attending industry events.
  • Own the relationship and manage the day-to-day activities of supporting functions (Web Developer, Translator, Design agency, Digital Advertising agency, PR agency)
  • Collaborate with COO and CEO to jointly define the marketing strategy
  • Measure the results of marketing efforts, ensuring key data is captured in CRM, and use the data to optimize the investment of time and money in the most effective channels and strategies.
  • Meet or exceed “marketing-qualified lead” generation goals.
  • Ensure marketing activities comply with GDPR, CCPA, CAN-SPAM, and similar relevant regulations.
  • Stay within the defined marketing budget and help to define the budget on an annual basis.

Desired Skills and Experience

  • Demonstrated success over 3+ years in a B2B marketing role
  • University degree in Marketing or a related field
  • Experience working with a CRM and driving marketing activities based on CRM data (Salesforce & Pardot preferred)
  • Experience working with WordPress or other CMS to effectively manage a web presence
  • Organic social media expert (particularly LinkedIn)
  • Experience executing effective search engine optimization (SEO)
  • Experience designing email nurturing campaigns to warm and engage B2B prospects
  • Google Analytics and A/B testing experience preferred
  • Self-motivated with the ability to work in a fast-paced, changing environment
  • Excellent communication with eloquent and creative writing skills
  • Native or nearly-native English required with fluent German preferred. Our company language is English, and our marketing priorities are US and UK
  • Flexibility and a positive attitude – we are a small company and we move fast
  • Desire to travel internationally for tradeshows, other industry events, and internal meetings
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