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Brand & Creative Manager (Stockholm, SE)

EasyPark

EasyPark is a market leader in it’s category in Europe and we have worked tirelessly to grow the number of users, transactions and our brand. With no end in sight we are looking for a Brand & Creative Manager to take us to the next level in our brand identity and delivery of creative material. We aim to grow our revenue more than 25% YoY and enter new markets where you will be a crucial team member to help us succeed. We aim to become the #1 preferred brand in our category and we are now paving the way to future success.

Your role

As our Brand & Creative Manager you will recommend and implement a brand strategy for our brands to drive growth in line with the business strategy and to build overall equity. You will build and lead an inhouse creative and content team that serves all segments (B2C, B2B, POP/POS and PR/Communications) and ensure solid execution of the brand look & feel with the aim to drive results.

Responsibilities

  • Lead a team of 2 inhouse creative resources, i.e. drive the creative process and prioritize among creative requests
  • Develop and set a structured brand hierarchy with brands, sub-brands, partner brands and revised namings of e.g. features, price packages etc.
  • Develop the brand platform, including visual identity and tone-of-voice for the brands, followed by updated brand guidelines
  • In collaboration with local marketing managers, plan out and ensure a solid brand switch execution if a decision has been taken to consolidate the brand portfolio
  • Plan out and ensure global, best-in-class execution of any new look & feel in all touchpoints
  • Support all segments in developing and translating the communication concept across all viable channels, ensuring EasyPark is building a clear marketing footprint
  • Be the brand champion that protects and guards the brand values, image and visual identity
  • Own and nurture the relationship with the external, global brand strategy & design agency
  • Support other stakeholders in executing campaigns and communication with quality and speed, ensuring the inhouse team delivers quality content on time
  • Support local Marketing Managers and other functions with brand guidelines and accessible, creative content
  • Work closely with and support the central marketing team’s campaign management to ensure a consistent brand performance
  • Assess and implement a new content management system to serve all segments and markets
  • Support People Operations in building the employer brand
  • You are the go-to person and champion when it comes to brand strategy, visual identity and content creation

Who you are

  • You are forward-leaning and are able to establish credibility through visionary mindset, strategic thinking and the ability to lead a team to deliver brilliant creatives
  • Comfortable ‘rolling up sleeves’ and operating in a very hands-on manner, understanding that the team is on a growth journey, while at the same time building the foundation for a consistent brand identity
  • You have a love for brand building, an eye for best-in-class design and you collaborate seamlessly with internal and external stakeholders
  • You have a fun and strong personality and you are also passionate about breaking new grounds

Your background

  • 7-10 years marketing experience in a multi channel environment
  • 3-5 years of cross-country experience
  • 2-4 years of leadership experience
  • A proven track record of building brands and creating strong visual identities
  • Have good knowledge and experience from how to develop a brand hierarchy
  • Experience from working with external creative & design agencies is a must
  • Experience from working in an in house creative team is a must
  • Bachelor’s or Master’s degree in marketing and/or design
  • Strong communication skills in English. Swedish is not mandatory at EasyPark.

This position is located at the EasyPark headquarters in Stockholm, Sweden.

One final thing

EasyPark expects a lot, not in the old-fashioned way, but in expecting your ideas, initiatives and commitment to contribute towards the common goals of the company. EasyPark has a driven team with big goals, so we seek individuals who are truly passionate about their work and possess the entrepreneurial spirit to overcome challenges. Being a part of the EasyPark team will, for the right person, be a fruitful and personally enhancing journey.

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