Marketing Manager (New York, US)

LAZ Parking

Description

The US spends $160 Billion per year on highways. Every new car model costs at least $1 Billion to develop. Yet cars spend only 5% of their time driving. Where do these cars spend the other 95%? PARKED!

LAZ Parking is one of the largest operators in the growing multi-billion dollar US parking industry. Founded in 1981, LAZ operates hundreds of thousands of parking spaces from offices all across the country. When it comes to parking, we’re the experts!

Most importantly, LAZ is a PEOPLE FIRST company with a mission to “create opportunities for our employees and value for our clients”. If you’re looking to join a growing company led by passionate people committed to being the best – contact us today!

The Spirit of the Position:

The Marketing Manager supports the Director of Marketing with marketing activities for the region and is primarily is responsible for increasing revenue through same-store sales.

Principal Job Duties:

  • Work with Operations and the Director of Marketing to ensure solutions are delivered to support internal and external client needs
  • Responsible for creating, maintaining and managing a marketing plan for all locations in the portfolio.
  • Work with Facilities Managers to ensure commitment and adherence to the marketing plan for their locations.
  • Track regional e-commerce rates for accuracy and efficiencies.
  • Maintain and manage regional rate surveys (rack rates and e-commerce rates).
  • Assist with putting together marketing plans for new business opportunities.
  • Build and implement advertising and event marketing processes.
  • Support Operations to implement tools and resources for driving revenue, including widgets and online reservations.
  • Help Operations as needed to apply discretionary pricing strategies.
  • Build and implement a broad-base marketing plan (product, pricing, promotions, target markets, value proposition and customer feedback).
  • Communicate pertinent information to clients, customers and other LAZ team members as appropriate.
  • Daily, weekly, monthly and annual reports as required.
  • Monitor, review, and analyze the market rate structures.
  • Implement and complete other projects, programs, and initiatives that may arise from the portfolio’s operation.
  • Responsible for special projects assigned by departments during time spent in their area.
  • Assist and responsible for flyer programs at locations throughout New York/New Jersey
  • Coordination of event marketing and promotions around special events (i.e. professional sporting events, customer events, employee events)
  • Responsible for watching marketing trends (media, studies, economic factors, market research, etc.) and providing monthly reports
  • General office support.
  • Assist with any special events and projects.
  • Other related duties and projects as assigned.
  • Additional related duties as assigned.

Requirements:

Education:

  • Bachelor's Degree or equivalent work experience.

Experience:

  • 1-2 years of prior work experience preferred

Skills:

  • Ability to seek improvement and create an environment of idea sharing and creative problem solving.
  • Strong customer service skills and abilities.
  • Ability to be approachable and facilitate coaching conversations with employees and managers.
  • Ability to mitigate and lead others to overcome challenges (Never Ever Give Up Attitude).
  • Ability to encourage open expression of ideas and opinions.
  • Excellent teambuilding and interpersonal skills.
  • Ability to work independently and multi-task.
  • Ability to communicate professionally and effectively with all levels of the organization.
  • Ability to interpret policies, procedures, and standard business practices.
  • Demonstrates a sense of urgency and timeliness.

Physical Demands:

  • Ability to lift, push and pull at least 10 pounds.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential duties/functions.

FLSA Status: Non-Exempt

LAZ Parking is an equal opportunity employer. In all our employment practices, including hiring, we are firmly committed to provide equal employment opportunity (EEO) to all persons, regardless of race, color, religion, sex, national origin, disability, age, genetics, Vietnam era, special disabled, recently separated and other protected veterans, or any other characteristic protected by federal, state or local law. No question in our application process is used for the process of limiting or excluding any applicant's consideration for employment on such grounds.

LAZ Parking participates in E-Verify.

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