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Marketing Copywriter (Atlanta, US)

ParkMobile

To Power Smart Mobility for Every Driver and Vehicle, Everywhere

For decades, parking was a hassle. Then in 2008, ParkMobile launched with a simple goal: make parking easier. Today, our team is committed to creating tech-based solutions that power smart mobility and make parking hassles of the past obsolete. We do this by creating innovative solutions that connect parking and mobility ecosystems, eliminating friction while maximizing convenience and efficiency. At ParkMobile we offer agile frameworks and incentives for innovators and problem solvers, all at the perfect spot for work and play at the heart of midtown Atlanta.

We’re experiencing exciting growth. We’re looking for more people to join our team and help shape a product used by more than 25 million people.

Overview of the Role

ParkMobile is looking for an experienced, self-motivated, and talented digital copywriter who can provide solid copy writing, proofing, and editing for multiple ParkMobile websites, PR, SEO, social media, and digital marketing campaigns.

What You’ll Do

  • Write compelling digital copy and descriptions to promote our product solutions that adhere to editorial standards, ParkMobile and our clients brand guidelines and legal requirements – including, but not limited to web pages, blog posts, PR, emails, articles, collateral, video scripts, social media, infographics, banner ads, …etc.
  • Support content planning process through ideation, brainstorming, and pitching of new content
  • Review published content and suggest improvements and updates when needed to better fulfill user intent and/or business needs
  • Draft and distribute press releases announcing company news
  • Manage editorial calendar
  • Work with designers and corporate marketing managers to conceptualize and set copy strategy for advertising and marketing campaigns
  • Monitor performance of content initiatives to recommend and implement optimizations
  • Conduct site audits, competitor assessments and best of breed strategic analysis in support of projects
  • Serve as a copy and informational resource to internal and external partners; assists other departments with promotional and advertising needs
  • Manage interns, volunteers, vendors, and part-time staff as needed in executing marketing and public relations tasks

Who You Are

  • Content marketing writing experience with a strong portfolio of content in a variety of digital formats
  • Bachelor’s Degree, ideally in Communications, Journalism, Marketing, English, or any other content-related degree
  • Love to write and enjoy a steady pace of writing
  • Enjoy collaborating with others and will embrace working closely with design, marketing, and product team members to deliver the ParkMobile tone and voice across all our owned and earned platforms
  • Have a sense of humor, and when appropriate, can apply that to your writing to advance our brand voice
  • Previous experience working with Brand Voice
  • Strong grasp of Branded Content
  • Working knowledge of SEO and proficiency following relevant guidelines and best practices
  • A proven record of crafting solid copy across a number of mediums
  • Strong interpersonal, analytical, and project-management skills with the ability to manage multiple projects simultaneously
  • Must be detail-oriented and deadline-focused
  • Demonstrated excellent grammar, spelling, and proofreading skills
  • Proficiency in MS Word, Outlook, PowerPoint, and other relevant software

We know there’s no such thing as a “perfect" candidate. We’re all a work in progress and are growing new skills and capabilities all the time. ParkMobile welcomes those who are passionate about learning and evolving, if this looks like a role where you could do work that excites you, we hope you’ll apply.

What you’ll enjoy about joining our Team

We believe in work/life balance. Seriously. Our team members well-being is just as important to us as their work. We are humans first, employees second. We offer a ton of competitive perks, including:

  • Unlimited PTO
  • Medical, dental and vision coverage
  • 401K Matching
  • Casual Dress
  • Paid Parental Leave
  • Flexible Work Environment
  • Learning and Development Opportunities
  • Company Social Events - happy hours, outings, and more
  • Pet Insurance
  • Company Community Service Events

About ParkMobile

At ParkMobile, we aim to build an inclusive culture where differences are used to inform better creative, strategic, and business decisions. We actively seek diversity of backgrounds, education, beliefs, and ways of thinking. We look to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. ParkMobile is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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