Do you want to work on positioning and strengthening the branding and reputation of WPS? Can you make a strong contribution to our brand awareness and brand strategy in the B-to-B market? And does this go hand in hand with enthusiasm, creativity, entrepreneurship and pro activity? Then we would like to get in touch with you!

For our marketing department we are looking for an all-round and hands-on online marketing professional. In this new challenging position you are responsible for the online communication of WPS Parking Systems. Both in the Netherlands and in all other countries where we operate worldwide. In addition to managing and developing our website, you are also responsible for devising and rolling out online campaigns with the aim of keeping existing customers informed and generating leads within relevant target groups. Making online contact with our existing and potential customers and creating added value for them is the starting point.

From a commercial point of view, you contribute directly to the result. You do this in collaboration with the sales and management team. You are responsible for, among other things, social media marketing, online advertising, conversion optimization and the analysis of the results in order to further optimize our communication. Your biggest challenge? The collaboration with sales, product management and our international colleagues. You help sales by generating leads on the one hand and on the other it is important to anticipate by responding to trends and developments in the market. Part of the task package is to ensure, together with product management and sales, the correct (offline) marketing materials to support the sales process.

You are able to manage the balance between ad hoc activities, quick wins in sales and long-term perspective. This means that you will end up in a commercial organization that sometimes requires a quick response to developments in the market and initiatives from sales.

What are you going to do? A selection of your activities:

• Continuous development and optimization of the online presence of the WPS Parking brand;
• Setting up and optimizing online marketing campaigns (in the Netherlands, but also internationally);
• You develop and implement a lead generation program;
• You have an eye for quick wins online and you optimize our website;
• In cooperation with your colleagues from sales you ensure that the right content reaches the target group at the right time;
• You are responsible for all marketing materials both online and offline.

Can you check off the things listed below?

• You have at least 4 years of relevant work experience as an online marketer, preferably in a technical B-to-B environment;
• You have completed a higher vocational or university education, marketing related;
• You feel at home in a sales-oriented organization and you are a solid discussion partner;
• Advantage: you have experience in the preparation and maintenance of offline marketing materials;
• You are pragmatic and result-oriented. You are also creative and ambitious in coming up with new ideas.

Who are we?

We are WPS Parking Systems (WPS) based in Eindhoven with 350 employees worldwide. We are a leading provider of automated parking solutions. We develop and produce parking management solutions, cloud-based parking management solutions and off-street parking solutions. These solutions are supplied to professional parking operators, airports, hospitals, governments, recreation and leisure facilities, hotels and shopping centers, among others. In addition, we have a nationwide network of service technicians with whom we take care of maintenance. With a constant focus on innovation, reliable solutions with a high degree of ease of use and service & maintenance, we ensure an optimal parking experience. WPS has offices in the Netherlands, Belgium, U.K., USA, Canada and Brazil.

What do we offer?

We have a lot to offer our new Online Marketing Professional, such as:

• A challenging position with a lot of responsibility in an international playing field;
• It concerns a new position within our company and so you have all the freedom to shape this according to your own insights;
• Pleasant working environment with committed colleagues;
• Good employment conditions speak for themselves.

Interested?

If you have any questions about the content of the position, please contact Erik Stronk (CEO) at erik.stronk(at)wps-nl.com and will be happy to answer your questions. Do you already see yourself in this challenging position or do you have any questions about the application procedure? Ingrid Peters (HRM) would like to receive your response to recruitment(at)wps-nl.com or 06-22403476.

Please note: the original job description is in Dutch.