Payment card terminal extremely popular with busy customers

To improve customer service, Kenden Parking invested in a terminal that accepts payment by credit/debit card for its commuter car park in West Malling, Kent.

Kenden Parking operates a busy car park in West Malling, Kent, which is located 15 km from the Cale BriParc offices. The car park is located near the train station and is extremely popular with local commuters.  

Kenden Parking prides itself on its customer service, and wanted to supplement its existing coin-only Pay-and-Display terminals with a machine that accepted payment by credit/debit card.

Kenden Parking chose the Cale MP 104 terminal. The credit/debit card solution is connected to an ADSL service to reduce transaction times.

Guy Kemsley, owner of Kenden Parking, said, "The credit card service has been extremely popular with customers. Customers are finding the credit card solution an extremely convenient way to pay for their parking. We offer customers discounted parking rates for longer term ticket purchases and the credit card machine is an ideal way for these customers to make payment."

About Cale

Cale is a Swedish company founded in 1955 and specializing in products for parking. Cale has become one of the leading suppliers of advanced and flexible pay & display machines in the world. This is the result of our dynamic product development, additional services and worldwide network of resellers. It all started with mechanical parking meters and has continued to the highly advanced tickets issuing machines that they produce today. With the experience they have gained over the years, they are today in a position where their products have been installed in about 35 countries around the world. This presence in many different markets, all with varying requirements, gives them broad experience that they use in the development of all new products.