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OTI Extends Its EasyPark(TM) Solution to Lille, France's Fourth Largest Metropolitan Area, With 1.1 Million Residents

On Track Innovations Ltd. ("OTI") today announced an agreement to deploy its EasyPark parking management system in Lille, France. The Lille metropolitan area has a population of 1.1 million with approximately 0.5 million vehicles and is the first of France's four largest urban areas to join the growing deployment of the EasyPark solution. In the past year, EasyPark has been adopted in approximately 20 French municipalities under the service brand PIAF.
OTI's EasyPark system implementation will upgrade Lille's existing parking payment methods, such as paper parking tickets and "Pay and Display" machines to create a more user-friendly experience for drivers and a lower cost and more efficient operation for the city. Users will be able to re-load their PIAF cards at any of the 29 public reloading points located in tobacco and lottery shops across the city, or directly from their personal computer via the PARX France web site at www.monpiaf.fr.

OTI's wholly-owned subsidiary PARX France manages the EasyPark deployments across France under the PIAF name. PARX France has contracted with Optimal Parking Control ("OPC") of Belgium to provide the EasyPark system for Lille's PIAF rollout. OPC manages parking operations in over 20 municipalities in Belgium, three of which have already implemented EasyPark, and its appointment to manage Lille's parking system represents its initial entry to the French market.

EasyPark is a unique parking management solution that delivers a quick, flexible and convenient service for drivers, without the substantial investments in infrastructure, maintenance and overhead required to operate other parking solutions. The system utilizes a unique in-car electronic device that is placed in the window when parking, where it can be verified wirelessly. The device tracks parking usage and processes parking payments, providing a user-friendly experience that eliminates the need for cash or change and reduces the time required to find and utilize traditional parking meters.

OTI Chairman and CEO, Oded Bashan, commented, "We are pleased with the fact that the city of Lille has joined many other cities across France in providing their drivers the convenience, security and flexibility of our EasyPark solution. This new deployment underscores the clear benefits and efficiency our turnkey parking management solution delivers to municipalities and drivers alike. Importantly, the EasyPark model minimizes upfront municipal investment while also enhancing the revenue potential and efficiency of parking operations. Our experience has shown that the growth of these programs will accelerate as consumer awareness and word of mouth stimulate demand."

EasyPark Case Study - Israel

Since its launch in Israel in 2000, the EasyPark deployment has grown to approximately 700,000 users in more than 40 municipalities across Israel, representing nearly 60% penetration of Israel's 1.2 million drivers. The Israeli EasyPark business generates annual device sales and service fees totaling approximately $2.5 million as of year-end 2010. On a global basis, EasyPark has been successfully deployed in over 110 municipalities around the world with over 1.1 million devices sold to date.

About EasyPark

The EasyPark system offers a unique on-street and off-street parking management solution without expensive infrastructure and construction requirements or ongoing maintenance or paper tickets. EasyPark utilizes small in-car devices to create a uniquely convenient user experience that eliminates the need for cash or change and reduces the time required to manage the driver's parking needs. Drivers can securely deposit additional parking funds for the device either online or through public reloading stations.

EasyPark system provides detailed reports to the municipality that allow them to monitor and manage parking patterns across the city. The system easily supports multiple rates, tariffs and currencies and provides robust security. Additionally, EasyPark eliminates most of the costs of conventional parking solutions, their installation and maintenance, and fairly allocates the cost of the parking devices to those who are utilizing the system.

About On Track Innovations Ltd.

On Track Innovations Ltd. ("OTI") designs, develops and markets secure identification, payment and transaction processing technologies and solutions for use in secure ID, payment and loyalty applications based on its extensive patent and IP portfolio. OTI combines state-of-the-art, contactless microprocessor-based technologies and enabling hardware with proprietary software applications to deliver high performance, end-to-end solutions that are secure, robust and scalable. OTI solutions have been deployed around the world to address homeland security, national ID, medical ID, contactless payment and loyalty applications, petroleum payment, parking and mass transit ticketing. OTI markets and supports its solutions through a global network of regional offices and alliances.

About PARX Ltd.

PARX Ltd. is a wholly-owned subsidiary of OTI, responsible for marketing, operating and distributing advanced parking solutions, including EasyPark on a global basis. PARX currently serves over 110 municipalities around the world.

PARX France

PARX France is a wholly-owned subsidiary of PARX Ltd., responsible for the implementation of the EasyPark system in France and Belgium, under the PIAF brand. PIAF is an acronym for Parcmètre Individuel À Fente (which is roughly translated as "Individual Parking Meter with Smart Card Slot").
On Track Innovations Ltd.
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