Urbiotica Collaborates With Telefónica to Provide the Parking Guidance and Signage Solution for the Most Digitized Shopping Complex in Spain
In October last year, the most digitized commercial space in Spain, La Torre Outlet, was inaugurated in Zaragoza. The site has opted to utilize technology and this is reflected in its digital intelligence systems which keep track of visitor flows, Wi-Fi connection throughout the complex, as well as three interactive digital information points.
Customers who come to this space receive information from the stores in real-time to plan the route they want to follow. In addition, there is a large curved digital screen where sporting events and musical performances are broadcast live.