MobileNOW! Expands Cashless Parking in Bethlehem, PA; Launches Co-campaign with City

MobileNOW!, the world’s first mobile payment solution for parking, along with  the Bethlehem Parking Authority and the Bethlehem Downtown Business Association (DBA) announced this week the rollout of a comprehensive joint campaign to encourage virtual payments for parking in Bethlehem, Pennsylvania.

The city leveraged MobileNOW! mobile payment solutions for parking during an extensive pilot program, which led to their decision to elect MobileNOW! as their exclusive provider.

"I am a frequent user of MobileNOW!. I find it to be convenient and easy to use. I encourage everyone to use it,” said Mayor Robert Donchez, city of Bethlehem.

The campaign includes free parking on Saturday, November 29^th (Small Business Saturday) and Saturday, December 13^th for anyone using the MobileNOW! app in Bethlehem as well as a series of promotions and giveaways for new MobileNOW! users, sponsored by the DBA and parking authority.

“On behalf of the Bethlehem Parking Authority, we are excited to sign a three year contract with MobileNOW!. Throughout the pilot, we received excellent feedback about the MobileNOW! platform, and customers love using the app as well as the ability to only pay for time parked!” said Kevin Livingston, Executive Director of the Bethlehem Parking Authority. “We have a lot of customers using MoblieNOW! to pay for parking, and the adoption rate continues to grow. MobileNOW! has been an excellent partner for us and has fully supported our customers and staff.”

The move toward virtual payments using a convenient mobile app is also designed to support the local merchant community in Bethlehem, who now have the ability to validate parking for customers.

“I love the MobileNOW! app! I think it’s great. My wife and I use it, and I always encourage my customers to use it, especially those who complain about parking hassles,” said Chaz Patrick, local business owner, Molly’s Irish Grille and Sports Pub. “The app is very easy to use. It’s one more way I can help my customers enjoy their time at my restaurant and all of downtown Bethlehem.”

 “This is a great time of year to run this campaign. Bethlehem is a wonderful attraction during the holiday season, and we are honored to work with a city who has so generously allowed residents and visitors alike to enjoy free parking during two of the busiest days of the year!” said John Oglesby, President and CEO of MobileNOW!.  “We are excited to offer the community a more convenient way to pay for parking, and we’re confident that our solution will create myriad efficiencies for the city.”

About the City of Bethlehem

Bethlehem, with a population of more than 75,000 people, is located in eastern Pennsylvania and lies in Northampton and Lehigh counties. Bethlehem borders with the cities of Allentown and Easton and is part of the greater Lehigh Valley community.

The Bethlehem Parking Authority was founded in 1988 and provides comprehensive parking management services including valet parking, pay stations, meters, event parking, and enforcement.

About MobileNOW!, LLC

MobileNOW! LLC, headquartered in Rockville, MD, is a global pioneer, innovator and leading provider of mobile phone and other cashless payment methods for the parking and electronic vehicle (EV) charging industry. The MobileNOW! platform, also known as the world’s first mobile payment solution for parking since 2000, is available in 14 countries and is the only mobile payment solution developed by parking professionals with operations experience. In addition to enabling virtual payment and collection options, the MobileNOW! platform offers full enforcement, management and reporting capabilities.

MobileNOW! solutions are developed for all mobile devices, including iOS, Android and BlackBerry platforms. For more information, visit www.mobile-now.com or contact info@mobile-now.com.

Media Contact

John Oglesby
john.oglesby@mobile-now.com
303-884-3710

MobileNOW! LLC
42-40 Bell Blvd, Suite 604
Bayside, NY 11361